Private security companies are defined by the U.S. Bureau of Labor Statistics as companies primarily engaged in providing guard and patrol services, such as bodyguard, guard dog, parking security and security guard services. Many of them will even provide advanced special operations services if the client demands it. How much profit can a security guard company make? Security companies can generate approximately $40,000-$60,000 per security guard, per year. If you hire a team of 5 security guards at startup, then you may be able to clear $300,000 in revenue. Basic unarmed guards can cost from $30-$60 an hour, and the rate can be higher for those with experience and advanced skill. On the other hand, the basic armed guard ranges from $50-$70 per hour. It can cost more if the armed guard is seasoned and has advanced skills. There are four main types of security: debt securities, equity securities, derivative securities, and hybrid securities, which are a combination of debt and equity. Advertising in local papers, security publications or going to trade seminars can help you make a list of leads. You should also consider online marketing to attract new clients that are actually looking for security services in your area. Advertising can help you get in front of customers at the right time.