Since fleet service is something that usually comes with discounted pricing, it can make an impact on your profit margins in the short term. But Marchand says you could also use the opportunity to increase the customer base for the rest of your shop as well. He explains, “Providing a “special” fleet employee program where fleet employees receive a benefit from bringing personal vehicles to the shop for work can offset some of the reduced gross profit fleet accounts may bring – this is essentially marketing that will make you money now.”